Array

Privacy Policy – Array

Effective Date: 13/05/2025

Last Updated: 13/05/2025

Welcome to Array – a fashion shopping experience powered by AI. Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your data when you use the Array app ("App").

By using Array, you agree to this policy.

1. Who We Are

Array is operated by Array.ai Ltd, a UK-based company. We are the data controller under the UK General Data Protection Regulation (UK GDPR).

Company name: Array.ai Ltd
Email: info@array.social
Registered in: United Kingdom
Company no: 15650975

2. What We Collect

We only collect the data we need to deliver the best fashion experience:

a) Personal Data You Provide

  • Email address (for login and support)
  • Uploaded photos (used for virtual try-ons)
  • AI stylist chat inputs

b) Usage & Device Data

  • Device type, OS version, and app usage activity (e.g., clicks, favorites, session length)
  • Crash reports and diagnostics

c) Social & Referral Data

  • If you sign in or connect with platforms like Apple or Instagram (with permission), we may access basic profile data

3. How We Use Your Data

We use your data to:

  • Power your AI stylist and virtual try-ons
  • Recommend trending products and looks
  • Improve performance and personalize content
  • Respond to support queries
  • Connect you to affiliate stores for purchases
  • Send app updates and marketing (only if you opt in)

We do not sell your personal data.

4. How Your Images Are Handled

  • Uploaded photos are used only to generate virtual try-ons with AI.
  • Images may be temporarily stored on secure servers for reprocessing or enhancement.
  • Photos are not shared, sold, or used for facial recognition.

5. Affiliate & Third-Party Links

Array shows fashion products from third-party retailers. When you click to buy, you're redirected to those sites. We may earn a small commission through affiliate links.

These third-party sites have their own privacy policies. We encourage you to review them before making a purchase.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access or correct your data
  • Request deletion of your account or images
  • Withdraw consent at any time
  • Object to how we use your data
  • Request data portability

To exercise these rights, contact us at info@array.social.

7. Children's Privacy

Array is not intended for users under 13. We do not knowingly collect personal data from children. If we become aware of it, we delete it promptly.

8. How We Protect Your Data

We use secure cloud infrastructure, encryption, and limited access controls to protect your information. While no system is 100% secure, we take data protection seriously.

9. Analytics & Crash Reporting

We use tools like Apple App Analytics and Firebase to track app performance and improve user experience. This includes anonymized metrics and crash data.

10. Changes to This Policy

If we make material changes, we'll notify you via the app or email. Continued use means you accept the updated policy.

Contact Us

Have questions or concerns?

📧 info@array.social
🌐 https://array.social